“Bringing power to one and all”
A pre-paid model and wireless set-up has benefited OMC Power but on-ground execution remains a challenge.
In 2010, three former Ericsson employees teamed for a small and innovative, albeit challenging, business idea in an area where the government, with all its financial and managerial might, had failed for years. The trio planned to supply electricity to the unreachable – technically called off-grid consumers – in nondescript rural areas. Their aim was to replicate the telecom model, which had transformed the lives of millions in the hinterland through wireless mobile telephony, in the power sector.