Watching videos of Mera Gao Power always leaves you with a good feeling. They typically start showing a village in darkness and a woman struggling with work in the light of a kerosene lamp and end by showing bright LED lights and smiling faces. Provide solar-powered lights to villages that had never seen electricity, let the villagers pay for it out of their savings on kerosene spends—way to go!
The going was good in the beginning. MGP lit up the first village in December 2011 and by mid-2013, had covered 300 villages. Its NRI-founder, Nikhil Jaisinghani, said in a conference in 2013 that he had a “scaleable model” and 30 per cent rate of return was possible.