Powering telecom and communities.
Our business model is straightforward – we sell power to both mobile networks and rural communities.
For mobile network operators, OMC’s kWh tariffs decrease as site loads increase, and as more customers sign up to the service.
For communities, the distribution is built around power on demand – as either wired (minigrid) or packaged power.
Can people that live in rural villages in India afford to pay for power? Absolutely – rural households spend proportionately more of the household budget on power and fuel than urban households.
It’s a matter of spend-shifting: OMC offers electricity for the same amount that is today spent on diesel, kerosene and other fuels.
To succeed in rural areas, provisioning of products and services has to cater to existing needs. The need for power is undeniable, but the ability to pay for 24/7 grid access is not, initially. Power provisioning has to be managed on demand. Hence the “Micro” in Micropower.
The Micro approach caters to needs, and works with the dynamics of the rural economy where numerous small servings are much more attractive than one large meal. So just like Microfinance, Micropower is built on the realisation that every little helps – massive change can only be accomplished through a large number of small steps.