ON/OFF : The Micropower Blog.

Energy poverty, no more.

Very far away from the land of dish washers, stadium floodlights and blinking neon signs, it becomes pitch black after the sun sets.

To hundreds of millions in rural India, night literally means darkness. As in impossible to read, have your shop open, or even be able to see what you are eating.

Until now.



The Indian power industry crisis

India suffers from a major shortage of electricity generation capacity, even though it is the world’s fourth largest energy consumer.

This recent video from the BBC outlines the problems facing India’s struggling power industry:

Electricity distribution network in India is inefficient – losses exceeded 32% in 2010, compared to world average of less than 15%.



The light bulb, reinvented

Ever since the light bulb was invented in the early 1800’s, its design and function has been gradually improved.

In the early years of the incandescent light bulb, the discovery and development of new materials provided longer life and lower production costs.



OMC Logotype and Colours

The OMC logotype uses Pantone Blue 072C. Pantone Grey 422C and Pantone Purple 7442C are used as accent colors. See below for color reference.

OMC’s typography is “Meta, designed by Erik Spiekermann in 1991.


Published in Identity